Program Goal

The goal of this program is to equip students with critical skills in digital, broadcast and print media. The graduates of the program will gain hands-on experience in researching, writing, editing, presenting and producing of timely content that meets professional standards.

Career Opportunities.

• Television News Reporter
• Radio News Reporter
• Advertiser
• Print Media Reporter.
• Photojournalist
• Communications Officer
• Media Entrepreneur

Goal of the Program.

• To produce students who can write a variety of mass media products, such as news stories, press releases, and advertising copies while following the accepted journalistic professional standards.
• Research, write, edit and create materials according to the practices and standards of news organizations, magazines and professional communications.
• To produce students who can assess newsworthy information.
• To produce students who can disseminate news stories through audio and visual communication.

Duration of the Programme.

• Four (4) Academic Years- Eight (8) semesters

Admission Requirements.

• KCSE certificate with a minimum aggregate of C+ (Plus) with a minimum of C+ (Plus) in English or Kiswahili or its equivalent.
• Holder of a relevant diploma that is recognised by the University Senate.
• Be a holder of a Kenya Advanced Certificate of Education (KACE) certificate with a minimum of two principal passes and one subsidiary pass.
• Any other qualification as approved by Senate.

Learning Outcomes

• Research, write and edit news stories.
• Disseminate news stories through audio and visual communication.
• Assess newsworthy information.
• Distinguish ethical and unethical journalism practices